This Week's Industry
Snapshot
Increasingly, the role of information technology (IT) is shifting from its
former status as an "enabling" function, where business strategies could
be more quickly and effectively realized, to that of a true "driver," where
strategic positioning is propelled by considerations concerning information
technology. This simple truth is born out in the statistics. Ten years ago
"technology" related industries accounted for a mere 2% of Gross Domestic
Product, today the figure has increased to 12%, profoundly altering the dynamics
of the business world. In fact, business and consumer spending on high-tech
equipment accounts for 38% of the economic growth experienced in the U.S.
since 1990.
Ultimately, the objective of most information technology projects is to improve
the competitive position of the client. This can be accomplished by satisfying
a number of intermediate objectives along the way, which include improving
employee productivity and ramping up customer service. The bottom line for
corporations is that it takes less capital to improve business productivity
through investments made in IT than it does through investing in plants and
heavy equipment. Coupled with a 42% drop in the price of information technology
equipment over the past five years, this has created a compelling case for
the capital productivity benefits that IT bestows. MIT's Sloan School of
Management conducted a study of 367 Fortune 500 companies between 1987 and
1994. The study found that after depreciation, companies on average receive
a 67% return on their investment in IT. Over the last three years, investments
in information technology have become even more crucial to business success.
IT Outsourcing
Corporate America has been bitten by the outsourcing bug over the last ten
years. Virtually any function that can be performed more cheaply with
demonstrated effectiveness has been outsourced. Due to the ever-increasing
complexity of technology as well as tight labor markets for IT personnel,
corporations are finding that they need to invoke that old black magic again
-- the miracle of outsourcing. IT service vendors can offer their employees
a more varied and challenging work environment than the typical duties of
the "in-house" techie. Hence the technology labor pool exhibits a preference
for professional IT vendors.
IT vendors can also offer clients the services of specialists to advise on
particular technologies, a service that corporations usually cannot
cost-effectively provide for themselves. Roughly 80% of technology costs
center around the servicing of the installed technology, the actual hardware
and software costs account for the remaining 20%. The ability to effectively
control these costs via fixed service contracts with vendors is another positive
for IT outsourcing. Finally, the common beneficial thread that runs through
all outsourcing activities is that management can focus on their core business
and not obsess about the role that technology may play in their respective
environments. The most important number that has IT vendors salivating is
that only 25% of the addressable market has been outsourced to date. This
leaves a wide-open playing field for aggressive IT consulting firms.
IT services has been one of the fastest growing segments in the temporary
staffing industry. According to the Staffing Industry Report, revenue from
technical/computer temporary staffing is estimated to have grown from $5.7
billion in 1993 to $9.5 billion in 1996. This represents a compound average
growth rate of close to 30%. DataQuest estimates the size of the overall
third party component of the IT services market at $48.6 billion, similar
to the U.S. Department of Commerce's assessment of $45 billion. The IT staffing
services industry is highly fragmented with players that run the gamut with
regard to size and scope of operations. These include the "Big 6" accounting
and management consulting firms that generate billions in revenues, as well
as companies that provide in-house staffing, which may provide services on
retainer.
Industry consolidation has increased in recent years primarily due to customers
desire to minimize the number of IT vendors that they deal with. For large
organizations, this can mean a reduction from well over a hundred vendors
to just ten. Invariably clients will conduct a selection process in which
"preferred" or "prime" vendors are chosen. The factors involved in the decision
making process include: geographic and technical breadth of operations, quality
assurance programs, reliability, and cost effectiveness. It is typical for
vendors to gain some predictability in demand as a result of being named
a preferred vendor, boosting their earnings visibility and their valuation
multiples as well. Continuing consolidation of client vendor lists will drive
consolidation within the industry as large broadly diversified vendors compete
for name recognition.
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