Fool.com: A Duel Over E*Trade (Dueling Fools) April 12, 2000 E*Duel
E*Trade Group Price (4/11/00): $23 7/16

April 12, 2000

We are experiencing an online brokerage industry explosion -- or is that an implosion? E*Trade Group <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: EGRP)") else Response.Write("(Nasdaq: EGRP)") end if %> has become a major player in the discount realm, but not all Fools agree on what the future holds for the company.

Welcome to Dueling Fools! This week, Paul Commins (TMF Buster) and Bill Barker (TMF Max) can't make the long or short of the popular Internet broker. We just launched our Discount Brokerage Center so here is a timely bout we hope you enjoy.

Wait. Max. Buster. Isn't that one of those eatertainment chains? Max & Buster's? Oh, no. It's Dave & Buster's <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: DAB)") else Response.Write("(NYSE: DAB)") end if %>. We Dueled D&B six months ago, so why not check the Duel Flashback when you're done here.

The Bull Argument...
E*Trade <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: EGRP)") else Response.Write("(Nasdaq: EGRP)") end if %> doesn't want to be your e-broker; it wants to be the comprehensive, one-stop, online window into your total financial estate. Let Yahoo! and America Online aggregate content and structure it to meet your every whim. E*Trade wants to aggregate your money and give you the tools to manage it all in one place, with unprecedented power and ease.
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The Bear Argument...
If you like Internet-based companies with growing losses, slowing sales growth, extraordinarily well-financed, experienced and motivated competition, a business strategy that is based almost entirely on buying lots and lots and lots (and lots) of the most expensive television ads possible, no visible competitive advantage nor any likelihood of ever having one, prices that are absolutely certain to come down, and a silly valuation, then you're just going to love E*Trade.
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The Bull Argument »

 This Week's Duel

  • Introduction
  • The Bull Argument
  • The Bear Argument
  • The Bull Rebuttal
  • The Bear Rebuttal
  • Vote Results
  • Flashback: Dave & Buster's

     Related Links

  • E*TRADE Group Message Board
  • E*TRADE Group Snapshot