How Would You Save
Apple?
Wearable
Computers
by
PerIintl
Apple can be revived by a series of steps:
1. LOWER PRICES. The new economy is deflationary in character. The price
of technology will keep going down (look at cellular phones). Apple should
anticipate this trend and drop prices dramatically.
2. SEEK PARTNERS. Not mergers, but partnerships. Oracle, Motorola, and Sun
are likely. Consider also SONY, which wants to enter the computer field big-time.
The aim: convergence of computer, telephone, and television.
3. PALM-TOP COMPUTERS. The future is smaller. Forget keyboards. Voice-activated
palm-top computers are the next step.
4. WEARABLE COMPUTERS. Here is the future. Start with arming the police.
Then move on to doctors. Can the public resist attention to crime and health
care?
5. EDUCATION. Playing to a traditional strength, Apple should arrange to
provide every student in high school and junior high with a notebook computer
for use in school and at home. Start in the US, then jump to the Third World.
Wire education globally. Training programs will have to be offered for teachers.
6. INNOVATE. The most innovative company has become the most unimaginative
one. Forget what you know and start again. Forget screens, keyboards, floppy
discs, hard drives, all. How would you build a computer if you had never
seen one? Time to move to the next generation technology. The "rapid change"
in the computer industry has not real but illusory. It has only been about
increasing power and speed. Time to bring the true rapid change.
7. FORGET STEVE JOBS. Hurrying into the past is never a solution. Jobs is
history. Leave him that way. NEXT tells us that Jobs has no clue what to
do. Apple's future must be Job-less or its employees will be jobless.
NEXT: Break
it Up! |