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How Would You Save Apple?
What I Would Like to See
by JoAtmon

Hello! First time posting, but a long time reader of this board and the AOL message boards. I am not a broker, professional invester, or computer programmer. I am an amateur invester trying to make some money long term. So pardon my naive outlook.

I would also like to see Apple broken up into divisions. How can one company compete against Microsoft and Intel (and all those Wintel clone makers). Apple can trim down into subsidiaries. The software group is obvious. The hardware is more complicated. I say stop making monitors, printers, scanners, cameras, etc... because there is just too much competition. I mean I own (and love) my Mac but I have a Princeton Graphics monitor, and an HP laser printer. Apple can continue to develop kickass systems that blow away any Intel machine, but let the clone makers market the product to the masses and saturate the market (I agreed with Apple when there was rumor of increased licensing fees).

One wish that may come true is that Rhapsody will run on both Mac and Intels. Heck, make it one version that runs platform independent (sounds like JAVA to me!). Offer the blue, red, yellow, or whatever color boxes so that users can still use their old software. Platform dependent software development would grind to a screaching halt and all developers start programming for Rhapsody (with only one version running on both Mac and Intel Rhapsody). Only one condition, however. The box in the Intel Rhapsody will only run Windows apps but not Windows itself (because Microsoft will still make money through Rhapsody sales!). Microsoft's revenues will plummet, Apple's revenues will sky rocket, and I can finally buy that cool game (written in Rhapsody) when everyone else does rather than hoping and praying for it to be ported to the Mac platform.

And then I wake up, right?!

JoAtmon

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