CREAF a Goat?

(This article originally appeared in the The Motley Fool's Evening News on Friday, February 21, 1997)

GOATS

CREATIVE TECHNOLOGY LTD. <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: CREAF)") else Response.Write("(Nasdaq: CREAF)") end if %> lost $1 15/16 to $12 1/4 after Schroeder Wertheim issued an "avoid" rating on the Singapore-based maker of Soundblaster sound and graphics accelerator cards for PCs. The reasoning behind the rating -- which is tantamount to burning one's bridges in the brokerage business -- is that MMX-type processors from INTEL <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: INTC)") else Response.Write("(Nasdaq: INTC)") end if %> and CYRIX <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: CYRX)") else Response.Write("(Nasdaq: CYRX)") end if %> obviate co-processing of multimedia data off the motherboard of a PC. Creative announced this morning that it is acquiring 19.5% of speaker maker CAMBRIDGE SOUNDWORKS <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: HIFI)") else Response.Write("(Nasdaq: HIFI)") end if %>. If you can't compete with Intel, what better to do than get the heck away from its core competencies? Of course, Creative doesn't want to make too much smoke here too quickly, or some company like SONY <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: SNE)") else Response.Write("(NYSE: SNE)") end if %> might notice what's going on in this area of the PC market. What's that one about the frying pan and the fire?

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