This Week's Industry
Snapshot
It's not possible to have control over healthcare costs until there is control
over healthcare information. That is the fundamental thesis driving development
in the healthcare information systems industry. Of the $1 trillion that was
spent last year on healthcare, it is estimated that $180 billion was spent
on "administrative costs," that is, the costs of distributing care. All it
takes is one trip to the doctor's office to verify this number.
It would seem that the rallying cry of the digital revolution fell on deaf
ears in some pockets of the healthcare industry. A fact reinforced once you
have completed filling out your fifth form at the physician's office, essentially
duplicating all the same information in the lost tradition of medieval scribes.
Unnecessary duplication and other inefficiencies, while the bane of the corporate
world, have yet to be addressed in an integrated fashion in the healthcare
industry. While this is hardly news (thus far this piece may have run virtually
verbatim back in 1989), one important element of healthcare information
technology (HIT) has changed dramatically, and that is payer/provider perceptions
regarding the need for information technology.
In its annual survey of healthcare providers, the Healthcare Information
& Management Systems Society (HIMSS) reported that for the first time
in the survey's eight year existence (1997) respondents did not list "the
need to control costs" as the primary driver of computerization. Instead,
57% of providers cited the need to "achieve a competitive advantage in the
market." It would seem that the gap between cost control and competitive
advantage has been bridged by the understanding that investments in information
technology are now of strategic necessity.
An increasingly common scenario that highlights the concerns of many in the
field today is brought to life by industry commentator Christian Hester,
"I have XYZ HMO coming to me saying that they'll give me X dollars for every
hip replacement I do (or whatever procedure it might be). Is it profitable
for me to take it, or is it not profitable? How do I know? And if I take
it and it's not profitable, I'm going to lose my shirt." As can be inferred,
the dominance of managed care in conjunction with the ubiquity of pre-paid
forms of reimbursement make it increasingly likely that providers will be
driven into the arms of HIT systems that enable them to manage their costs.
This is a significant long-term trend that won't be derailed, but in the
near term, both payers and providers are engaging in a balancing act. They
must manage the tradeoff between the long-term strategic benefits of a broad,
integrated information systems plan with the near-term necessities of cost
pressures and meeting profitability requirements.
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