<THE BORING PORTFOLIO>
Kronos Clocking Gains
A former radar stock makes good
By Alex Schay (TMF Nexus6)
ALEXANDRIA, VA (April 16, 1999) -- Hi, Mr. Mortality here for another Bore update. Well, it's done. American Power Conversion <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: APCC)") else Response.Write("(Nasdaq: APCC)") end if %> took another hit on Wednesday and the Bore decided to power up -- check out the numbers, and Dale's report. The move has generated some solid commentary from the community, so interested investors should peruse the board as well. In order to avoid the charge of being too morbid, I'll just briefly mention that some funeral home and cemetery operators were raised from the dead this week. Both Service Corp. <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: SRV)") else Response.Write("(NYSE: SRV)") end if %> and Stewart Enterprises <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: STEI)") else Response.Write("(NYSE: STEI)") end if %> -- mentioned in last week's report -- were up big today on some positive industry news (check it out in the Evening News).
Much to my chagrin, Kronos Inc. <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: KRON)") else Response.Write("(Nasdaq: KRON)") end if %> clocked in some huge gains today. It was a company "on the radar" in the middle of 1998, but through a fault entirely my own -- a bungled watchlist technology swap -- it disappeared off of the screen without a trace. Despite its small market capitalization, Kronos is estimated to control about 60% of the market for time and attendance systems technology. It was founded in 1977 to automate time and attendance punch card systems with early DOS-based computer programs that kept track of mechanical time clock data and fed it into payroll systems.
Today, thanks to a client/server initiative begun a year ago, Kronos offers a "Timekeeper" client/server system that can use, say, Windows NT and a SQL server for central data needs. Workers clock in and out using an identity card (or hand recognition units for that matter) with an embedded magnetic strip that runs through a dedicated terminal. The data is then transmitted to a central server and then on to a firm like Ceridian Corp. for payroll processing. The real value added by Kronos though is in its analytical tools, which allow managers to:
"apply uniform pay policies in line with time and attendance; trace employee leave; forecast business volume and workload requirements and create detailed employee schedules; track work in progress; and provide alternatives for more cost-effective staffing. Analysis of multiple operations can be centralized to help executives identify trends and compare performance across the enterprise."
For a complete overview of the Kronos product line, including those packages tailored for particular industry groups, check out the website. Today, the firm reported that, "revenue results for the second quarter... were higher than any previous quarter in the Company's history." Here's a chart with the current revenue data (Q2' 99), and how it relates to the company's sales and marketing and R&D efforts over the last couple of quarters:
Sales Productivity
Q2'99 Q1 Q4 Q3 Q2 Q1
Sales/Mkt. 18,688 18,450 17,670 15,878 16,051
Sales 61,686 53,115 58,745 52,679 46,472 44,573
SMkt./Sales% 35.18 31.41 33.54 34.17 36.01
R&D 6,003 5,485 5,334 4,557 4,324
R&D/Sales% 11.30 9.34 10.13 9.81 9.70
Numbers in (000)