Few companies better exemplify the ways in which the Internet is rapidly altering the retail landscape than Amazon.com <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: AMZN)") else Response.Write("(Nasdaq: AMZN)") end if %>. From its origins as the Web's leading bookseller, Amazon has the ambition to be nothing less than a site where anyone can buy anything anytime they choose. Will the company's lofty dreams come true? Perhaps. Can the company change the color of its bottom line from red to black in the process? Maybe. What sort of advantages does Amazon have that has Wall Street willing to look past the company's current losses? All these questions and many more about this controversial company are addressed by Foolish analyst Paul Larson in this report and updated in each quarterly report to follow.