January 26, 2000

Thirsty? We have a refreshing Duel this week as we twist open our war of the words on Coca-Cola <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: KO)") else Response.Write("(NYSE: KO)") end if %>. Worldwide, we all know the beverage giant. However, not all Fools see eye to eye on this Rule Maker staple.

Paul Larson (TMF Parlay) is our pop bull while Rick Aristotle Munarriz (TMF Edible) is our soda bear. Bubbly bliss or flat failure -- it's your sip now.

Who will win? Your vote will help decide. Then, why not take a flight to check our Duel Flashback segment where we see who booked who on our Priceline.com <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: PCLN)") else Response.Write("(Nasdaq: PCLN)") end if %> bout.

The Bull Argument... Coke really needs no introduction as the largest and most dominant soft drink company on the planet. The company owns an astonishing 51% of the worldwide market share for soft drinks as well as four of the top five best-selling soft drink brands in the world. Continue »

The Bear Argument... I see symbolism in ad campaigns. As "Always Coca-Cola" gets put to rest, a seven-year stint for yet another catchy Coke jingle, there's a lesson there for all Coke shareholders. Always is not forever. Continue »

The Bull Argument »

 This Week's Duel