Dueling Fools
August 11, 1999

eToys Will be eToys
ETYS Price (08/10/99): $30 1/2

Want to play a game? Online toy retailer eToys <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: ETYS)") else Response.Write("(Nasdaq: ETYS)") end if %> would love to set you up with one. This week we have a little virtual Stratego in store with two Fools who are out to capture each other's flags.

Rick Aristotle Munarriz (TMF Edible) is the bull. Jeff Fischer (TMF Jeff) is the bear. Is it only a game? Not to these two who take Dueling very seriously.

Whose venture will you choose? It will be your vote in the end. When you're done don't forget to check our Duel Flashback where we see who pumped up who in our Exxon <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: XON)") else Response.Write("(NYSE: XON)") end if %> bout.

You Get to Vote!

Once you've read the arguments and the rebuttals, it's your time to cast your vote. We'll tabulate results each week and revisit them from time to time to see whether you were right! As always, we invite you to join us in the Dueling Fools Message board to continue the duel.

[Any suggestions, comments, praise, or flames, please send them along to the Dueling Fools Team.]

The Bull...
As the leading plaything e-tailer, eToys is in an envious position. The demographics of the typical Internet user -- young and well-educated with plenty of disposable income -- play right into eToys' master plan. We love toys. We do. If we're not kids at heart, odds are we have young children or anxious nieces and nephews who crave them.
Continue...
The Bear...
If you like to invest in the low-margin, seasonal, toy retailing business, perhaps this online version will entice you. However, if toys are not your favorite investment "plaything," then eToys should not be a rattle in your portfolio's crib. You might buy toys from the company, but you may not want to buy your stake in this tiny company, with $37 million in trailing sales, for the going rate of $4.1 billion (last week).
Continue...

Results for last week's CMGI Duel

Answer Percentage
I can't make up my mind

4%

TMF Edible's Bull argument

63%

TMF Max's Bear argument

18%

They were both excellent

11%

They were both lame

4%