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Tuesday, March 10, 1998

Omega Research Inc.
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Phone: 305-551-9991
Website: http://www.omegaresearch.com
Price (3/9/98): $3 15/32

HOW DID IT FIND TROUBLE?

It wasn't supposed to be this way. Hot on the heels of a seven-year bull market a company on the cutting edge of institutional investment software went public in October. Oktoberfest? Nope.

Omega Research shares were priced at $11 a pop and debuted at $12 1/4 a share, but after that it was all downhill for the company that lived up to its moniker's position in the Greek alphabet -- the end. Despite the accolades and the bull market, fiscal disappointments, lawsuits, and gradual shareholder defection ate away at the share price.

One burning question remains, did the company's Dow Jones TradeStation software package, which makes trading decisions based on strategy input, recommend a sell on its own shares? If not, then why the accolades?

BUSINESS DESCRIPTION

Far away from Wall Street, heck, just five miles away from my home, Omega Research is producing award-winning investment analysis software in the Miami suburbs.

Omega's TradeStation evaluates trading goals and will backtest and then implement the user's unique trading strategy. The program recommends a course of action either automatically or by pager if the customer is not in front of the computer. The company's OptionStation software enables professional investors who are not experts to take a position in the options market based on risk and the customer's profile.

FINANCIAL FACTS

Income Statement
12-month sales: $29.2 million
12-month income: $5.4 million
12-month EPS: $0.26
Profit Margin: 18.5%
Market Cap: $79.4 million

Balance Sheet
Cash: $12.3 million
Current Assets: $26.4 million
Current Liabilities: $2.2 million
Long-term Debt: None

Ratios
Price-to-earnings: 13.3
Price-to-sales: 2.7

HOW COULD YOU HAVE SEEN IT COMING?

Insider ownership is always commendable, but in this case it was condemnable, too. Even after the offering, co-CEOs William and Ralph Cruz owned 83% of the shares outstanding. How can this be bad? The large number of shares outstanding that had little tangible book value relative to the initial public offering issues meant huge dilution on the way in.

A shareholder should always expect some dilution at the IPO level, but this was excessive. Omega Research was trading at 12 times sales and 12 times shareholder equity at the open. You can fault the underwriters for their euphoria or the company for its ego -- but both should have known better since analyzing the stock market was their business.

While revenues had shot up 88% over the last nine months before going public, the offering was priced unreasonably high. That became all too clear when, in the December quarter, a demand slowdown found the top line rising just 34% while earnings were cut in half.

The shares were already Daily Trouble fodder even before the January 6 pre-announcement regarding disappointing fourth quarter results. The bad news only served to cement the company's fate. This was clearly a rich issue, and anyone who had requested a prospectus and given it even a customary glance would have seen the major dilution in book value and been at least cautious over a $15 million dividend payout that went, in part, to Omega's officers.

WHERE TO FROM HERE?

What the underwriters failed to do, price this stock fairly, the market took care of. But now at a third of its opening day price, are the shares undervalued? Part of the reason for the lackluster demand was the normal hesitation to commit to an elaborate software package when Omega was already working on upgrades that will be released in the spring.

That said, the company remains optimistic that this will be a record year. Despite the poor fourth quarter, where earnings came in at $0.02 a share when the estimates had called for $0.07 a share and despite downward estimate revisions towards flat earnings growth for this year, the fundamentals are on a roll.

In January the company named E*Trade <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: EGRP)") else Response.Write("(Nasdaq: EGRP)") end if %> CEO Christos Cotsakos to the Omega board of directors. Two weeks later the companies teamed up for a marketing alliance.

At that time, Technical Analysis of Stocks & Commodities magazine announced its Readers Choice Awards and Omega was a big winner. After four years of Bloomberg owning the institutional trading platform category, Dow Jones TradeStation captured the top spot.

Ultimately, pricing an IPO is a delicate issue. The company wants to get a fair price while the underwriter also wants a little room for immediate upside without making the company feel it left money on the table. This time it backfired. With Robertson Stephens and Hambrecht & Quist, arguably two of the most efficient tech underwriters who tend to homer more than they strike out, this rare whiffer has to hurt. Undoubtedly the walk back to the dugout has to have one thinking how this seemed all wrong at $11 -- yet somehow quite an attractive pitch to swing at now.

-Rick Aristotle Munarriz
([email protected])


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