This Feature

Related Items

Tuesday, February 10, 1998

ParkerVision, Inc.
<% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: PRKR)") else Response.Write("(Nasdaq: PRKR)") end if %>
Phone: 904-737-1367
Website: http://www.parkervision.com
Price (2/9/98): $18 1/2


HOW DID IT FIND TROUBLE?

From Big Blue to simply blue, ParkerVision has taken a trip to Mars and crash landed back on earth all in the last six months.

Last summer, this maker of automated video camera systems was enjoying some mega-media exposure. NASA's Pathfinder robot used ParkerVision's wireless CameraMan Shot Director to control the cameras that captured the captivating shots of Mars that had the Internet buzzing.

And on July 23, International Business Machines <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: IBM)") else Response.Write("(NYSE: IBM)") end if %> announced it was teaming up with ParkerVision to develop and market wireless computer peripherals. As fellow Fool Rick Aristotle Munarriz (TMF Edible) wrote in a Daily Double at the time, investors heard the news and sent ParkerVision shares into space. This open-ended deal seemed like a potential bonanza that confirmed the value of ParkerVision's technology.

Yet despite a fairly breathless December 10 announcement of "a major breakthrough in wireless radio frequency (RF) technology that has the potential to revolutionize wireless electronics," the stock has been descending from the ether since August. It re-entered the earth's atmosphere on January 27 when the company announced that IBM had terminated the earlier agreement.

BUSINESS DESCRIPTION

ParkerVision's principal business has been designing and producing CameraMan, an automated video camera control system.

The basic system consists of a portable, computerized base unit with a one-chip or three-chip camera with auto-focus and auto-image controls. Some versions also include features such as a base that can automatically pan and tilt the camera, tracking a moving speaker or shifting from one person to another in the same room based on rings worn and activated by individual speakers. The systems are sold for videoconferencing and distance education.

In working to improve the CameraMan, ParkerVision has conducted research into wireless technologies. That research led to the recently announced Universal Direct Conversion Receiver (code named "Eddie"). Incorporated on an integrated circuit, ParkerVision says this technology can support transmitter communication formats and transmitter frequencies from one megahertz to one gigahertz. It receives RF transmissions and processes them to an optimized baseband signal in a single step with little distortion.

The company believes this technology will have broad application in products like cordless home and PCS/cellular phones, pagers, garage door openers, toys, security systems, peripherals for consumer electronics and personal computers, microphones, speakers, intercoms, local and wide area networks, utility meter reading, smart cards, etc.

Insiders control about 46% of the stock, with most held by CEO Jeffrey Parker and family.

FINANCIAL FACTS

Income Statement
12-month sales: $11.1 million
12-month income: ($2.4 million)
12-month EPS: ($0.23)
Profit Margin: N/A
Market Cap: $208.7 million

Balance Sheet
Cash & Securities: $20.1 million*
Current Assets: $23.7 million
Current Liabilities: $1.4 million
Long-term Debt: None
(*ParkerVision also has $13 million in long-term securities.)

Ratios
Price-to-earnings: N/A
Price-to-sales: 18.8

HOW COULD YOU HAVE SEEN IT COMING?

As Rick wrote in August, it was difficult to quantify what the IBM agreement might mean to ParkerVision's bottom line or whether there was really much of a market for the products likely to come out of it. "Wireless mouse products are already on the market. Is a keyboard cable such a nuisance? How far would one want to be from the computer monitor anyway?"

With what Rick rightly characterized as a "ludicrous" price-to-sales ratio of 23, this story stock seemed likely to be jerked around "more than the Pathfinder over some coarse Martian terrain."

The fact is, investing in unprofitable companies with supposedly great technology is dangerous. While the IBM deal sounded promising, many nebulous deals of this nature simply lead nowhere.

The Fool Portfolio has generally done well picking consumer-oriented technology companies. Even if the companies weren't profitable yet (America Online, Iomega, Amazon.com), they at least had products on the market that an individual investor could evaluate at a basic level. You know -- How does it work? What does it cost? Does it fill an important need? An investor looking past ParkerVision's ho-hum CameraMan biz to its presumably promising wireless technology would have found all of these questions unanswerable.

Another red flag here was ParkerVision's penchant for Regulation S stock offerings, which offer a backdoor method for a firm to raise money from overseas investors without filing a registration with the Securities and Exchange Commission. In April 1996, the company sold 800,000 shares through a Reg S deal. This past September, it raised another $19 million selling 900,000 shares through a Reg S sale.

While ParkerVision got a nice wad of cash, Reg S buyers are often fairly unscrupulous, privately buying shares at a discount to market value while quickly shorting against the position to lock in a guaranteed profit. Companies that resort to such deals are often those unable to get financing through more legitimate means. An investor expecting a big payout from the IBM deal should have been aghast when ParkerVision floated the September Reg S package at $22 1/2 per share, about 10% below the market price at the time.

WHERE TO FROM HERE?

No analysts follow ParkerVision, so individual investors are on their own. Although ParkerVision enjoys 45% gross margins on current sales, those sales are so puny that selling, general and administrative costs eat up all potential profits even before considering the hefty research & development costs.

Though IBM is gone, CEO Jeffrey Parker has said the firm has received "a tremendous amount of interest in our technology from many companies -- including some of the most recognizable names in wireless communications and products. The comment we have heard most frequently from these companies is that our claims are unique and compelling and that upon independent validation they believe there are numerous applications for our technology."

Boeing Microelectronics is now evaluating the technology, with a report due "sometime in February."

An investor who lacks the competency to evaluate this technology and its possible payoff for ParkerVision has no business touching this stock. I suspect that includes nearly everyone reading this article. It wouldn't pain me at all to see a story stock like ParkerVision rise by a 1000% from here -- because I know I have no idea what it's worth.

-- Louis Corrigan
([email protected])


Check out the Daily Trouble Message Board!

 

<% end if end function %>
  home  | news  | specials  | strategies  | personal finance  | school  | help  

<% if request.querystring("source") = "yhoolnk" then referer = Request.ServerVariables("HTTP_REFERER") if referer = "" then referer = "http://finance.yahoo.com/" response.write "

<< Back to Yahoo!

" end if %> <% function YahooWelcome if gsCookieUsername = "" and request.querystring("source") = "yhoolnk" then %>

Welcome, Fool!

Be a Fool and get free, unlimited access to our site.

What we offer:
 • Take a tour
 • Daily News
 • Talk Stocks


© Copyright 1995-2000, The Motley Fool. All rights reserved. This material is for personal use only. Republication and redissemination, including posting to news groups, is expressly prohibited without the prior written consent of The Motley Fool. The Motley Fool is a registered trademark and the "Fool" logo is a trademark of The Motley Fool, Inc. Contact Us