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6 Month Market Review
Dell & Microsoft

Sometimes Things Change
by Randy Befumo (TMF [email protected])

"This time, things are different," may be the five most dangerous words for an investor to use, but "Things will never change" ain't much better.

When DELL COMPUTER <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: DELL)") else Response.Write("(Nasdaq: DELL)") end if %> began the year, its shares were priced at $51 1/4, the stock had just closed a tremendous year. After bottoming out in the $11 1/2 in January of 1996, shares had soared 345% from its lows. As personal computer manufacturers had historically traded at only 11 to 12 times forward earnings, many investors were pretty skittish about Dell going into the new year.

Although the company had ratcheted up asset turnover, increased return on invested capital, and was buying back stock like it was going out of style, the weight of history was against it. The received wisdom of PC stock investing over the past decade was flashing the "sell" alert, and more than a few astute investors took advantage of it. "It's a bubble," they muttered. Six months later, it is hard to definitely say that Dell's 1996 was not a bubble, but with the stock up another 134% since the year began, we can conclude those folks selling at the beginning of the year missed the high water mark by quite a bit.

When investors are told that the main reason that a company's stock is overvalued is because it is above its historic norms, it is okay to treat this comment skeptically. Sure, personal computer companies have historically made relatively low margin devices subject to ruthless price competition and shifts in market share. However, when Dell Computer decided to improve asset management and make higher margin devices like servers or workstations, this was a change in the company's basic business that investors would eventually have to recognize.

When the actual business changes in some way that will profoundly affect future cash flows, it is reasonable to conclude that the way investors choose to value the stock could also change. In Dell's case, its price/earnings ratio has expanded to more than 30 as the company has improved its inventory turns and reduced days sales outstanding. When Dell started to convert its sales into cash almost immediately, it was clear that something had changed.

MICROSOFT <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: MSFT)") else Response.Write("(Nasdaq: MSFT)") end if %> also has undergone a significant change in its basic business since the company first came public in 1986. After 1992's successful introduction of Windows 3.1, the company came to absolutely dominate a market that was growing at an exponential rate. If investors had dismissed the success of Windows 3.1 as a bubble, 1995's introduction of Windows 95 as a product for the mass market might have signaled a shift. The complete collapse of its main competitor APPLE COMPUTER <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: AAPL)") else Response.Write("(Nasdaq: AAPL)") end if %> around the same time has given Microsoft more than an 80% market share, even as it has inked deals with the likes of Digital Equipment and Tandem to put Windows NT on high-end systems for businesses.

While one might quibble with the current valuation relative to next year's earnings, the Microsoft franchise is certainly entrenched. With Coca-Cola trading at 46 times earnings growing at 15% annually, Microsoft trading at 57 times trailing earnings growing at more than twice that rate argues that on a relative basis, Microsoft could be viewed as more attractive. At $81 5/8 where it began the year, the company was a trading at a more reasonable 35-40 times trailing earnings.

Whereas Coca-Cola has only 48% of the soft drink market, Microsoft has more than 80% of the operating system market. Whereas Coca-Cola must make all of the syrup it sells from scratch, Microsoft gets to make its software once and then sell it many times. As the Internet has allowed the company to provide products and support at a lower cost, the company now does not report inventories as a separate current asset because they are so small relative to everything else.

One can debate ad naseum whether either company deserves its current valuation. However, in the last year or two when the basic business models of both companies changed in a positive way, a clear-headed investor not imprisoned by the tyranny of what has been could have seen that eventually these changes would result in a change in how the companies are valued. Investors now pay as much attention to the return on invested capital at Dell as they do to its earnings growth rate and profit margins. Investors in Microsoft now look at its robust cash flow devoid of any significant working capital needs as much as they look at its earnings growth rate. Both of these changes were telegraphed by a few quarters that showed the change as it happened, giving the savvy investor plenty of time to act.

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