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Satisfying, yet Fat-Free*
by Dbpheonix

CANSLIM is one of the most widely used and widely respected investment strategies in the country. It is also one of the most widely misunderstood. That is partly because there are a number of sources from which to learn it, including the book How to Make Money in Stocks by William O'Neil, Investors' Business Daily (published by same), and forums such as that provided by the Motley Fool and various net groups.

But the strategy also has a chameleonic nature. Because it has few, if any, hard-and-fast rules, it not only can change according to the individual's investing style, it must change according to changes in market conditions. This adaptability is one of its chief strengths. However, this very adaptability can also make the approach terribly confusing not only for novice investors, but for many seasoned investors as well.

Those who have followed discussions of CANSLIM here or elsewhere have no doubt been amused, perplexed, and frustrated (if not appalled) by the occasional food-fights that break out amongst those who each claim to be adhering to the true path and will have no truck with those who stray. There's no room here to delve into the sociological and psychological dynamic of this phenomenon, much less to try to untangle all the threads of those who have contributed to the debate. To do so would probably result in the receipt of a tomato in the face.

Permit me, therefore, to address the question of CANSLIM's "essence," if you will, and leave it to others to thrash out the nitty-gritty, for if one doesn't understand what it is that CANSLIM is trying to do, the resulting confusion can be mind-numbing.

CANSLIM is an investment philosophy and strategy which combines fundamental and technical analysis, as well as momentum and value approaches, in a thoroughly unique way. In order to make the most of it, one must wade into the fundamentals through balance sheets and corporate histories (in order to determine whether the stock's worth buying at all) as well as analyze the behavior of those individuals who are interested in buying or selling the stock (in order to determine the most advantageous time to buy -- the function of charts and technical analysis).

As regards the momentum and value aspects of it, CANSLIM is not so much a close, personal friend to momentum players as it is a friendly acquaintance. It does encourage one, ever so gently, to focus on stocks that are either going somewhere in the imminent future or at least have the potential to do so before the crops come in. However, it also insists that these stocks have strong earnings histories, solid financials, outstanding management, and be worth at least as much as, if not considerably more than, one is being asked to pay for them.

Add to all this its strictures regarding portfolio management -- keeping one's losses as small as humanly possible and letting one's winners run until they sweat -- and one has a very attractive investment package, all tied up with a pretty bow. Anyone who doesn't include all these elements in his CANSLIM basket just doesn't get it, and when he presents his basket to Grandmama, he will find that Grandmama has very big teeth indeed, all the better to eat up his portfolio with.

Next: Tom Gardner's Take

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