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What Is CANSLIM?
by TMF Bogey

CANSLIM is the investment philosophy/methodology espoused by William J. O'Neil in his best selling book How to Make Money in Stocks. Each letter in the acronym CANSLIM stands for one of the chief characteristics of his philosophy. They are broken down below.

C = Current Quarterly Earnings Per Share

O'Neil contends that one characteristic of all great growth stocks is the ability of the company in question to grow earnings at an accelerating pace. He looks for stocks that have grown earnings by at least 18 to 20% in the current quarter versus the same quarter a year ago.

A = Annual Earnings Increases

O'Neil looks for stocks that have grown their earnings in each of the past five years by at least 15 to 50%.

N = New Products, New Management, New Highs

Look for stocks that have exciting new products that will change the face of the industry and new management that will bring exciting new ideas and experience to the table. O'Neil also counsels buying stocks that are at or hitting new 52-week highs in price "after undergoing a price correction or consolidation".

S = Supply and Demand

O'Neil goes on to explain that companies with smaller numbers of shares outstanding usually do better than those with large numbers of shares outstanding. He says that you should look for companies where insiders own significant portions of the stock and where the company is buying its stock in the open market.

L = Leader or Laggard?

Investor's Business Daily supplies statistical information everyday on Relative Strength and Earnings Rank. These statistics measure how powerfully a company's earnings are growing relative to the rest of the companies out there. It also measures how strong the stock price has been relative to all other stocks. O'Neil argues that stocks exhibiting strong relative strength and earnings should be the only stocks considered for purchase.

I = Institutional Sponsorship

O'Neil looks for companies that have some institutional ownership, but not too much. He argues that mutual fund companies are the ones that will discover these stocks and pour billions of dollars into them. He wants you to find them first, before the stock prices go up!

M = Market Direction

By following the market (general market as measured by the S&P 500, Nasdaq, Dow Jones, etc.), O'Neil argues that you can decipher the trend of the market. He counsels against buying stocks in a down market. Buying in an uptrending market is the best way to buy. We won't go into all the ways O'Neil describes to predict the motion of the market -- you'll have to buy the book for that.

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