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Philip Morris - Right or Wrong?
An Introduction By Tom Gardner

On Monday night, The Hall of Portfolios featured a somewhat controversial take on whether or not it is kosher to invest in PHILIP MORRIS <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: MO)") else Response.Write("(NYSE: MO)") end if %> stock. In his portfolio report, David proposed a few courses of action:

a. Don't consume what you wouldn't invest in -- noting that aficionados of Post cereals, Kraft macaroni & cheese, and Jello are all giving their business to the conglomerate that retails Marlboro cigarettes. Either don't consume or recognize that investing is not materially different.

b. Consider buying the stock and giving all the profits away to anti-smoking campaigns, if you are so inclined;

The Motley Fool is not an organization that cherishes controversy for the sake of controversy -- so we won't be plastering HUGE headlines and trying to spur on ranting. As you know, Foolishness prizes civil debate, reason, even stoicism, and joy.

For that reason, we've opened up this small collection, including articles sent by Fool readers who herein propose different ways to deal with companies that may be socially irresponsible. On this topic, Rogue's Jim Surowiecki wrote an outstanding article on whether to exit or to exercise your voice as a shareholder in his May Second piece: Nike and the Problem of Voice. A link to this article is included in this collection.

We provide this collection of short articles, each of which present imaginative arguments about Phillip Morris and the private investor, for the sake of thought and healthy debate. The few articles written by Fool staffers sit alongside the letters that readers sent to David. And finally, we provide a link to our Philip Morris message folder. We hope you'll share your thoughts there.

Why?

Because we're going to collect the two best responses on the board and package them into a kit that we'll deliver to Philip Morris' Investor Relations department. Perhaps the company will appear in Fooldom to discuss these issues directly with investors. The shedding of Jeffersonian light is what this new medium is all about, no?

Fool, our aim here is to consider all of the complexities that lie with MO, to think the issues through critically and carefully, and to cordially debate.

Regards,

Tom Gardner

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