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Friday, May 8, 1998


C-Phone Corp.

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Website: http://www.cphone.com
Phone: 1-888-CPHONE-1
Price (5/7/98): $2 3/4

HOW DID IT FIND TROUBLE?

C-Phone pop. C-Phone drop. See investors stop to prop the stock up, up, up. (With sincere apologies to Dr. Seuss.)

Shares of video teleconferencing specialist C-Phone have been chopped down over the last few months. The problems are not completely C-Phone specific. The entire video communication market has been a grainy image lately. From the high-end commercial side with PictureTel <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: PCTL)") else Response.Write("(Nasdaq: PCTL)") end if %> to the low-end consumer market with 8x8 <% if gsSubBrand = "aolsnapshot" then Response.Write("(Nasdaq: EGHT)") else Response.Write("(Nasdaq: EGHT)") end if %>, the fallen players are plenty. However, C-Phone's swan dive has been much more dramatic -- in part due to the upstart nature of the company relative to its higher grossing peers.

BUSINESS DESCRIPTION

North Carolina's C-Phone markets video communication products. Using a computer or television monitor, the company's products utilize everything from ISDN to standard analog and digital telephone lines to transmit voice and video between users with compatible C-Phone equipment.

FINANCIAL FACTS

Income Statement
12-month sales: $1.7 million
12-month income: ($5.4 million)
12-month EPS: ($1.08)
Profit Margin: N/A
Market Cap: $14.6 million

Balance Sheet
Cash: $1.4 million
Current Assets: $3.5 million
Current Liabilities: $1.0 million
Long-term Debt: None

Ratios
Price-to-earnings: N/A
Price-to-sales: 8.6

HOW COULD YOU HAVE SEEN IT COMING?

If only press releases could have a material impact on the bottom line. Over the past few months, C-Phone has been stringing along some beauties. Selling through Sprint was a major coup. Why wouldn't a long-distance carrier want to nurture a product that would mean more minutes billed? Contracts were won to supply the military and the U.S. Post Office with video conferencing equipment. Excellent. That has to be a whole lot of money servicing a whole lot of people, right?

Not quite. While sales should continue to rise, they are still too insignificant in light of the competition -- and certainly too far away from any meaningful profitability. That is why one has to wonder how the stock got bid up to a market cap just shy of $100 million last year when total sales would eventually come in at around just $2 million for the year ahead.

For an unproven company in an unproven sector, the sky had to fall -- it didn't belong there in the first place.

WHERE TO FROM HERE?


Since C-Phone is trying to push C-Phone Home as the ultimate consumer gadget, let's stack it up to 8x8's ViaTv. Just this past week I saw some pretty serious shelf space devoted to ViaTv at my local Best Buy <% if gsSubBrand = "aolsnapshot" then Response.Write("(NYSE: BBY)") else Response.Write("(NYSE: BBY)") end if %>. If I want a C-Phone device, I have to go to a Sprint store or have the right mail order catalog wind up on my doorstep. Oh, and, well, ViaTv is also considerably cheaper.

So if investors choose to see 8x8 as a troubled company given its recently demoted share price, what must they think of C-Phone? 8x8 is cash-rich, making money, projected to grow earnings, and had trailing sales 25 times greater than C-Phone.

Meanwhile, in December, faced with an eventual cash crunch, C-Phone had to resort to a private placement to increase its working capital. There was no press release that time (just the mandatory S-3 filing with the SEC).

Maybe it's best not to let this Cat in the Hat inside until it shows some credentials -- sage yet often unheeded advice from the fishbowl.

-Rick Aristotle Munarriz
([email protected])


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