The once weekly column will be posted at Fool.com in the afternoon. That means that by the time you come home from work, have dinner, tuck the kids in, pop up a batch of popcorn, and finally get online, you'll be able to see how the portfolio is doing and what we're strategizing. The bulk of your family will gather around the computer and gaze at the monitor in bewilderment: "Oh, not such a good column today," your spouse will say.
The columns themselves of course have a goal: TO TEACH. To teach WHY we buy certain stocks and decide against others. To discuss how to best Drip invest, and how not to. To dissect earnings reports, corporate press releases and strategies.
Why, you ask?
Initially to teach why we're investing in each company, and then later to
reiterate and teach what we like about these companies, and what you should
look for in a great company as well. We'll also talk about the specifics
of what we don't like regarding our holdings, but what makes a GREAT company
overall, and therefore a GREAT long-term investment.
We'll also discuss where we're putting each month's funds -- and why. Why
we might buy more General Electric one month, for example, rather than put
the money into more Schering-Plough. Each month will be different.
We're going to discuss, in-depth, the buy possibilities well before we buy
them, dissecting the many ways to value companies before buying them; and
then again dissecting the companies that we own as their quarterly earnings
reports give us a fresh "snapshot" to focus upon.
The overall Foolish goal of the daily recap is to offer a little insight
each day, some value, some progress. And we have plenty of time over which
to do this, and we know how busy all of you Fools are, so each recap will
be brief. We have so many varying topics to cover that each will be taken
individually and be made into one four to six paragraph recap each day. Some
progress will be made every day.
So our goal -- aside from beating the market by 50% per year over the next
twenty years -- is to have all of us come out of this venture with more useful
knowledge and know-how about companies and investing than even a Fool ever
thought possible. And the money to show for it, too.