Boring Portfolio Report
Wednesday, October 30, 1996

by Greg Markus (MF Boring)

ANN ARBOR, Mich. (Oct. 30) -- The Dow lost 14 points today (-0.23%) and slipped back beneath the 6,000 mark. The S&P 500 closed slightly lower. On the Nasdaq, however, a tech rebound helped erase some of Tuesday's losses. The Naz picked up 3 points, or 0.27%.

The Boring Portfolio had five stocks rise and only two (Borders Group and Prime Medical) fall, but the losses more than offset the gains, netting a 0.20% loss.

Cisco did not acquire any companies today. It didn't release any new products. The company didn't even announce a new strategic partnership. What it did do was see its stock gain a half-point to arrest a recent series of rappels from a height of $69 to its present position at $58 1/8.

Speaking of Cisco, I haven't decided yet whether to dress up as a router for Hallowe'en or as an switch. The router would be the more conservative choice, I guess, but the switch might be more, well, "be-switching." Suggestions?

Cisco reports quarterly earnings on November 5, Election Day. Right after that comes Oxford Health. Then a week later, Borders Group.

The only Borefolio-related news I spotted today was from Borders. The company announced the grand opening of a new superstore in Columbus, Ohio. A variety of in-store events are planned for this week-end as part of the celebration. Among them will be visits by balloon artiste Flaky the Clown and Clifford, the Big Red Dog.

Let's see now. Last week here at the Ann Arbor Borders we had Joyce Carol Oates, and this week it was Ann Beattie signing her books. Meantime down in Columbus, they're fixing to host Flaky the Clown and Clifford. As I always say, there are few companies that know their customers better than Borders does.

I presume that the announcement of a grand opening in Buckeye-ville does not account entirely for BGP's dollar loss today. More likely, that's part of some general softness among retail stocks lately.

It appears that some institutionally-based investors consulted their calendars a while back and discovered that there are five fewer shopping days between Thanksgiving and Christmas this year as compared to last year. At least that's what a story on the Dow Jones wire noted today.

In the case of Borders and its competitors, the holiday shopping season is absolutely critical. For three fiscal quarters, the companies lose money; then in the fourth quarter, it's make or break.

Interestingly, today's Dow Jones news story cited NatWest Securities analyst John McKenna as suggesting that the abbreviated shopping season "could actually be a boon" to book superstore chains. McKenna reasons that other retailers may lower prices early to spur sales and thereby induce more people to come out and shop. Bookstores have a distinct advantage in such situations because "they don't have to worry about being stuck with unwanted inventory," since publishers eat the unsold merchandise.

As someone who has transformed last-second holiday shopping into a fine art, I can personally attest that when the pressure's on, Borders is a great place to find gifts. What with the books, the calendars, the music, and the "new media" (CD-ROMs and such), you can finding something for 'most anybody on your list. And if all else fails, there's always the gift-certificate route.

At least that's the hint I keep dropping at my wife.

Transmitted: 10/30/96


TODAY'S NUMBERS
Stock  Change    Bid
-------------------
BGP   -1       30.13
CSL   +  3/8   57.88
CSCO  +  1/2   58.13
GNT   +  3/8   39.38
OXHP  +  1/4   44.88
PMSI  -  3/8   12.63
SLR   +  1/2   52.88
       
                   Day   Month    Year  History
        BORING   -0.20%  -4.51%  11.16%  11.16%
        S&P 500  -0.09%   1.97%  12.75%  12.75%
        NASDAQ   +0.27%  -1.68%  15.88%  15.88%


    Rec'd   #  Security     In At       Now    Change

  2/28/96  200 Borders Gr    22.51     30.13    33.81%
   2/2/96  200 Green Tree    30.39     39.38    29.58%
   3/8/96  400 Prime Medi    10.07     12.63    25.39%
  8/13/96  100 Carlisle C    52.65     57.88     9.92%
  6/26/96  100 Cisco Syst    53.90     58.13     7.84%
  1/29/96  100 Solectron     54.52     52.88    -3.03%
  5/24/96  100 Oxford Hea    48.02     44.88    -6.56%

    Rec'd   #  Security     In At     Value    Change

   2/2/96  200 Green Tree  6077.49   7875.00  $1797.51
  2/28/96  200 Borders Gr  4502.49   6025.00  $1522.51
   3/8/96  400 Prime Medi  4027.49   5050.00  $1022.51
  8/13/96  100 Carlisle C  5264.99   5787.50   $522.51
  6/26/96  100 Cisco Syst  5389.99   5812.50   $422.51
  1/29/96  100 Solectron   5452.49   5287.50  -$164.99
  5/24/96  100 Oxford Hea  4802.49   4487.50  -$314.99

                             CASH  $15252.86
                            TOTAL  $55577.86



Transmitted: 10/30/96